TNS' OmniChek surveys offer clients the opportunity to share the costs and infrastructure of studies amongst large samples of South Africans. Using random suburb sampling, all OmniChek surveys are conducted through face-to-face interviews in respondents’ homes by TNS' trained interviewers.
There are five metropolitan OmniChek studies scheduled for 2012. These studies are the perfect way to track your brand’s health amongst a robust and representative sample of South African adults from all ethnic groups and major metro areas
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Metro Omni |
Methodology |
Face-to-face |
Sample |
2 000 |
Areas covered |
Gauteng, Durban, Cape Town,
Port Elizabeth, East London & Bloemfontein |
Sample detail |
Representative of adults (18+)
in terms of area, ethnic group
and gender |
Study
|
Finalisation of questions
|
Into field
|
Out of field |
Standard* tables available
|
Metro Omni 1 |
20 Jan |
3 Feb |
14 Feb |
24 Feb |
Metro Omni 2** |
23 Mar |
13 Apr |
24 Apr |
8 May |
Metro Omni 3
|
18 May |
1 Jun |
12 Jun |
22 Jun |
Metro Omni 4 |
20 Jul |
3 Aug |
16 Aug |
28 Aug |
Metro Omni 5 |
21 Sep |
5 Oct |
16 Oct |
26 Oct |
| Item |
Price |
Simple Yes/No questions
|
R10 600 |
| Closed questions* | R21 200 |
| Open questions | R34 100 |
| Photocards (12 items per photocard) | R2 800 |
| Coding "Other Specify" | R370 per question |
| SPSS or ASCII data files | R3 100 to R6 140 |
| Customised analysis | Ask for quote |
| Presentations | Ask for quote |
Metro Omni |
|
Exact age
|
|
Gender |
|
Ethnic group |
|
Home language |
|
Area |
|
Monthly household income |
|
Personal monthly income |
|
Number of people in household |
|
Children in household |
|
Personal family situation |
|
Marital status |
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Formal/informal dwelling (black respondents only) |
|
Education |
|
Work status |
|
Occupation |
|
Main income earner |
|
Responsible for household shopping |
|
Living Standards Measure (LSM) |
|
Wildfire™ segments |