The Conversion Model is a psychological model of consumer behaviour that helps brand managers measure the strength of the relationship between consumers and brands.
Conversion Model enables clients to detect threats and opportunities early on, identifying and providing clear insights into how to manage brands according to the strength of the relationship.
The Conversion ModelT has been used by 80% of the world's most valuable brands
The Conversion Model is able to measure 'commitment' more accurately with only 3 questions.
The Conversion Model measures commitment according to psychological attachment, and is able to easily integrate a category level (eg different eating options) with a brand level (eg fast food chains).
TNS uses the Conversion Model in its own brand image study in 34 countries, and has conducted conversion model projects in over 100 countries.
Our 17 year-old conversion model database boasts more than 9,000 projects, covering 300 product categories and more than 135,000 brands, allowing us huge benchmarking capabilities.
Know your customer - a convertible customer is 10 to 20 times more likely to defect than an entrenched customer.
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