Geographic Information System (GIS)
Our GIS Expertise
Often these solutions are found in the simple relationships between data, but finding those relationships can be anything but simple.
The effectiveness of GIS lies in its ability to turn two dimensional tabular data into a visual representation that displays all the key attributes.
It easily combines primary and secondary data from different sources to create a relevant and powerful analysis.
By analyzing data in a geo-context it becomes possible to understand complex issues at a glance. It effectively gives you access to the full potential of location intelligence, inspiring innovative, custom-made business solutions.
Specialist GIS Techniques
At TNS we employ a wide range of GIS techniques, and choose the perfect combination to suit the parameters of each project we work on, for example:
Are you interested in the demographic profile of those areas surrounding your company's stores or outlets? By matching your data (e.g. store locations) to the latest available geo-demographic data as well as to primary data collected by TNS, we can profile areas of interest in order to help you improve your busines insights.
Do you want to analyse the data we collected within a catchment area? We can extract and analyse relevant primary and secondary data within a specified radius from a point of interest, such as existing outlets, potential new sites, shopping centres, hospitals, police stations, and more.
Do you want to see how your customers are distributed across the country? We can map and visually show collected customer data at a national level, or drill down to suburb level for more detail. We can also combine such data points with secondary data variables such as LSM to support more insightful analysis.
